What is the VODBOX?
The VODBOX is the ultimate walk-in, drink-in exhibitionist freezer designed solely for the enjoyment of vodka in its purest form. Glass and stainless steel coat the freezer’s exterior while white leather shelving lines the room with hundreds of bottles, from the fashionable and exclusive to the obscure, while the center table (a wooden Nicola family heirloom, circa 1945) is prepared for tastings led by Vodkateur Larry Nicola or one of Nic’s “Vodka Impresarios.”
How does it work?
There are 30 shelves in the VODBOX—all sold to the best vodka producers and consumers. These VODBOX members (a mix of liquor companies, entrepreneurs and business professionals) are designated shelving space of tufted white leather, secured and boldly labeled with name plates. Members are given priority reservation status; however, all guests are welcome with advanced reservations.
Inside the VODBOX
Before entering the VODBOX, guests are provided with faux fur coats/hats (leopard or black). Once everyone is escorted into the 28°F (-2°C) freezer, the vodka expert will spend about 15 minutes with each party providing entertainment, information and tastes. Costs vary for the VODBOX experience, ranging from flights (beginning at $21 per person) to bottle service (which begins at $250). Cameras are allowed and encouraged. If guests request the VODBOX as part of their dining experience, the vodka ambassador will approach their table in between appetizers and entrees and invite them into the VODBOX. After the tasting, guests return to their table for the main course.